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Interview
Natalya Borodyuk

An interview with a fashion stylist and journalist Natallia Baradziuk who lives in Italy and has been working in the fashion industry of Milan for 14 years.

f : Fashion Vibes

Natallia, tell us about your experience at work with Italian fashion magazines.

n : Natalya Borodyuk

My experience like an editorial stylist began in 2014, even before I graduated in Fashion Styling Faculty of the Academy of Fashion and Design in Milan (Accademia di Lusso). Somehow, quite unexpectedly, I was invited to work on a conceptual shooting on nautical theme, using the items from the vintage archive of the famous collector and fashion historian Angelo Cairoli. It was the second year to keep an informative blog, where I was writing about my experience of working for famous Italian brands. And the request for styling came just after the article about Angelo’s occupation. For those who have never heard of the Fashion Museum he founded in the city of Lugo, where Alessandro Michele, the creative director of Gucci, goes for inspiration ... - I will say that the name Angelo Cairoli is really well known in the world high fashion. Because Fashion develops in a spiral, and the new is the well-forgotten old. Vintage is a new trend of the epoch. That's how it all started - with impromptu shooting and "antiques". My experience since then has grown like a snowball. My works were published in many press editions, I was getting more and more orders for editorial styling. Fashion magazines in the world consist of 95% of commerce. But this does not mean that art is only 5% there. A competent editor understands that a fashionable glossy art magazine should have 100% of creativity and it hides that "sponsored" 95% of commerce.

f : Fashion Vibes

What skills should a good journalist have?

n : Natalya Borodyuk

First of all, a good journalist should be very competent and be able to logically structure texts, as well as to filter different material. Because in the modern world we are all literally "inundated" with information. Everybody writes now about everything - and nobody keeps to excellent results in grammar and literature. A good journalist, in addition to outstanding communicative skills, must have a broad outlook and solid knowledge of world culture, starting from ancient times.

f : Fashion Vibes

How would you describe your ideal client?

n : Natalya Borodyuk

An ideal client is a motivated client, but in general we educate our clients ourselves. Few of us know what exactly we want, so often you have to communicate with people for a long time before offering them something really useful, not momentary.

f : Fashion Vibes

What do you thing about trends?

n : Natalya Borodyuk

Trends are the ideas, thoughts and symbols that “float in the air” and influence emerging fashion tips. Therefore, I treat them very carefully, because they reflect the global situation and our subconscious attitude to certain events. All of this is reflected in fashion and has a great communicative value.

f : Fashion Vibes

Do you follow fashion?

n : Natalya Borodyuk

Of course, but I am not her slave. Rather, on the contrary - I adapt all new trends to me and my character. After all, we live in the era of individualism and universality. At the peak - the one who has his own opinion and his own personal style.

f : Fashion Vibes

What is the difference between being talented and genius?

n : Natalya Borodyuk

The difference in proportion is exactly the same as between trends and fashion tips - in the globality of expression. A talented observer will perfectly tell you what colors are in fashion now and what are the new ideas and features of the cut, and the genius one will come deeper and tells you where these trends came from and what trend gave rise to them.

f : Fashion Vibes

The fashion world is evolving, what do you think about this ?!

n : Natalya Borodyuk

The world of fashion is evolving exactly as our consciousness and global thinking evolve. Fashion is essentially a system of symbols and one of the world's most powerful means of mass influence.

f : Fashion Vibes

Fashion of the future, what to focus on ?!

n : Natalya Borodyuk

Communication is an actual power of future fashion. After all, each our outfit or accessory symbolizes and tells us something.

f : Fashion Vibes

Do you allow yourself to be not stylish? If so, under what circumstances?

n : Natalya Borodyuk

I don't quite understand what it means to be not stylish. If it's about pajamas in the morning or a tracksuit when you run to the supermarket, then yes - this is inevitable. But this is also a kind of style.

f : Fashion Vibes

What things do you add to your wardrobe?

n : Natalya Borodyuk

My wardrobe is divided into two parts: basic items and "curiosities" - that is, exclusive items from the limited collections of my favorite brands. I would call myself a collector rather than a shopping addicted. I rarely make spontaneous purchases. Mostly I buy “masterpieces”.

f : Fashion Vibes

What would you wish to designers ?!

n : Natalya Borodyuk

I would advise to all designers to be more creative, attentive structuring their collections, and not to focus only on sewing and "cloning" "purchased" things (I deliberately wrote the word "purchased" in quotes); and also to be more environmentally friendly.

f : Fashion Vibes

What is happiness for you ?!

n : Natalya Borodyuk

Happiness is when I enjoy the moment here and now.

f : Fashion Vibes

Your wish for everyone in the new 2021!

n : Natalya Borodyuk

Getting rid of Covid is first of all! And if we think in general, we would like people to become less superficial and more tolerant to each other - especially in such difficult situations as now.

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